An introductory session on adding motion and 3d to a brand film without wrecking the schedule.

We cover the decisions that actually cost time: whether an element is 2d or 3d, whether it moves in camera or in post, and whether the shot needs tracking markers that somebody has to remove later.

Most of what looks expensive on screen is 2d, well timed. Most of what blows a deadline is 3d, added late.

The session is hands-on. Bring a storyboard, and we will mark it up together and cost the motion honestly before anyone opens the software.